Video conferencing and the human resources department might sound like a strange mesh, but the truth is that any large enterprise or business should very seriously look into implementing video conferencing as a way to recruit new talent for their organization. There are several reasons for doing so, and all of them are quite huge. Let’s take a look at some of the possibilities created by combining today’s premium multipurpose video meeting software with the vast recruitment needs of today, and the near future.

You’re Recruiting for Tomorrow

As per Cisco, over a third of the American workforce is composed of millennials, or people who grew up in the 2000s. Research and statistics show that these specific subsets of the working population are more mobile, more flexible, and more technologically-savvy and business literate.

That means that a large percentage of millennials want greater freedoms in where they work, how they work, and how they express themselves through their work. They’re also comfortable with technology, especially in social and communicative contexts, relying on social networks and a vast assortment of media types to gather and spread information and grow as social beings.

One could say that almost never before has a new generation been as markedly different as the previous one in behavior and possibilities. Millennials also understand the efficacy and usefulness of certain technologies over others – and they grew up utilizing the ever-expanding capabilities of video calling and voice over internet protocol software as it evolved over the years, from clunky video messengers to the seamless quality those products like FaceTime provides.

So right off the bat, you’re at an advantage in hiring fresh talent from the new generation when utilizing video calling and online meeting technology to establish contact and start a preliminary interview. Among talented millennials fresh out of college, company innovation – that is, how clever and creative a company is in its pursuit of new talent – plays a major role when making a choice of where to work, research shows.

You’re Saving Time and Resources

Integrating and effectively utilizing video conferencing technology confers many benefits for businesses. Right off the bat, there’s a huge cost saving in many areas, most specifically communication. Instead of being forced to utilize ineffective communicative techniques like phone calls and emails, which are rife with possibilities for misunderstandings and miscommunication, businesses can utilize video calls as way to keep clients up to date on the minute details and updates relevant to their specific contract or project.

That doesn’t mean video technology has or will ever replace face-to-face human interaction, or at least not for the foreseeable future. But it does greatly supplement it, and become the preferred alternative communication method, and best long distance communication method available.

Much of that has to do with ease of use and sheer cost-effectiveness. No logistics are involved in starting a video call, at least not anymore. Video conferencing even among large enterprises no longer requires a hulking batch of telecommunications equipment and a dedicated video room – today, any basic computer and webcam will suffice, and investing just a bit more in quality for each can already allow for live streaming of HD video and audio across continents.

All of that confers to the HR department and its need to recruit fresh talent, as well, as interviews go from being a logistical hassle and a nightmare when faced with a problem or emergency, into a flexible digital schedule that requires little to no setup, whilst allowing for the interviewing of far more candidates in any given day, allowing for a fast-paced yet thorough recruitment process that further narrows down the choice of candidates into a select few who should bother showing up for an extended tour of the office and facilities.

Making the Most of the Technology

Despite the myriad of benefits that video calling has in the field of recruitment, it is by far a technology that owes much of its more recent success to the fact that it is so incredibly versatile, finding a way to be relevant and effective in nearly any function of a business, from announcements to training, intercommunication, client communication, recruitment, troubleshooting and much more.

Businesses rely on communication, so it’s easy to see why software solutions for online all hands meetings and specialty company webcasts – like BlueJeans – find their way into more processes than originally intended. The short of it all? Getting yourself acquainted with a video calling solution for the sake of your company will net you more benefits than you would initially assume, or be able to foresee, especially as the technologies continue to improve, and multimedia devices like smartphones and tablets become ever more pervasive in the lives of today’s roughly 3.5 billion internet users, as per Internet Live Stats.